Privacy and Cookie Policy
This privacy policy sets out how NatureServe uses and protects any information that you provide while using this website, InSite by NatureServe (“InSite”). NatureServe values the privacy rights of our online visitors and recognizes the importance of protecting the information we collect about you. Should you provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this policy. NatureServe may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are familiar with any changes.
What we collect
We may collect the following information:
- name
- contact information including email address
- demographic information such as postcode
- industry type
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- To improve our products and services.
- To send periodic promotional emails about new products, special offers or services or other information which we think you may find interesting using the email address which you have provided.
- To send newsletters and other news updates which may contain requests to donate to NatureServe. Recipients may choose to unsubscribe to these emails at any time. Information about how to unsubscribe is located at the bottom of each e-mail update.
Who we share your information with
NatureServe works with third party vendors to provide a more customized experience for you. To do so, NatureServe may share your Personal Data for the purposes described herein with:
- Members of our staff as needed
- Partners, suppliers, and sub-contractors
- Third parties to provide credit card, bank, payment and information processing services and order fulfillment services
- Analytics and search engine providers that assist us in the improvement and optimization of our website
- NatureServe Network Programs who serve as data providers and curators.
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers where we store personally identifiable information are kept in a secure environment.
How we use cookies and web beacons
In order to help enhance the performance and functionality of the website, we utilize session, persistent and third-party “cookies” that store a small piece of data on a users’ computers and collect certain information about the users’ visit to the website. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run on the website. The website also uses web beacons (either directly or from our partners), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.
Cookies are small text files that web servers typically send to users’ computers when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by webservers when the user visits a website or views an advertisement. A session cookie is a cookie that stores information as a user is using the Site but is deleted once the browser session is finished. A persistent cookie is a cookie that stores information as a user utilizes the website and stores and uses that information in connection with future visits of the user to the website. Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners. Any third-party cookie or web beacon that we authorize for use on the website only collects that information described below for the same stated purposes as if we were directly collecting the information. For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the website.
The cookies and web beacons we use collect non-personally identifiable information about users of the website, including: browser used to access the website, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, the geographic location of the user, device and operating system used to access the website. The information we collect from these cookies and web beacons is used to determine information about a user’s visit to our website, Including the number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information is used to enhance the users experience while visiting our website and to improve the performance of our website by, among other things, allowing us to monitor website performance, making the website easier to use, measuring the effectiveness of promotional placements, and tailoring the website (including the ads and offers a user receives) to better match a user’s interests and preferences.
Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive. If you consent to our collection of cookies and you subsequently wish to withdraw your consent, you will need to manage the settings on your web browser to delete all cookies and disallow further acceptance of cookies. Please note that disabling cookies on your browser will prevent us from tracking your activities in relations to our website, however, it may also disable some of the functions and features of the website and the website may not work properly.
If you would like to determine your consent status, please contact us at: info@natureserve.org
By continuing to use our website, you are agreeing to our placing cookies and/or web beacons on your computer in order to analyze the way you use our website. Please read this cookie policy carefully for more details about the information we collect when you use the website.
If you do not wish to accept cookies or web beacons in connection with your use of this website, please discontinue use of the website.
Google Analytics
We use Google Analytics to collect information about use of this site. This tool collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.
Links to other websites
We may post links to websites operated by third parties. These websites may send their own cookies, web beacons, and other technologies to your device in order to collect data or solicit personal information. We have no access to third-party cookies, and third-party organizations have no access to ours.
Third-party websites have their own privacy policies, and NatureServe does not control and is not responsible for their policies, practices, or handling of visitor information.
In addition to NatureServe disclosing user information listed under "Use of Personal Information", we may disclose user information a) if required to do so by law or b) if we have a good-faith belief that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing interference with or injury to (either intentionally or unintentionally) NatureServe’s rights or property, to other website users, or to anyone else that could be harmed by such activities.
Controlling your personal information
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| Cookie Name | Cookie Description |
|---|---|
| FORM_KEY | Stores randomly generated key used to prevent forged requests. |
| PHPSESSID | Your session ID on the server. |
| GUEST-VIEW | Allows guests to view and edit their orders. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history, if you have asked for this. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| MAGE-CACHE-SESSID | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-TIMEOUT | Facilitates caching of content on the browser to make pages load faster. |
| SECTION-DATA-IDS | Facilitates caching of content on the browser to make pages load faster. |
| PRIVATE_CONTENT_VERSION | Facilitates caching of content on the browser to make pages load faster. |
| X-MAGENTO-VARY | Facilitates caching of content on the server to make pages load faster. |
| MAGE-TRANSLATION-FILE-VERSION | Facilitates translation of content to other languages. |
| MAGE-TRANSLATION-STORAGE | Facilitates translation of content to other languages. |